AlphaGraphics

Many companies nowadays are turning to personalization to help boost their marketing efforts.

Personalization allows them to make a more profound and honest connection with their audience, which in turn can help increase brand trust, awareness, and even sales.

A recent study has shown that arou...

Self-publishing a book nowadays is much easier now than it was just 20 short years ago.

Digital printing didn’t exist in those days, and you’d have to pay a printing company a considerable sum of money to print up thousands of copies of your book—and hope it would sell. Advancements in computer ...

Have you ever stopped to think about how you spend your time during your workday?

Many people feel like they’re stuck in an endless loop of emails, phone calls, and impromptu meetings. It seems as if there’s never enough time in a day and things are always getting pushed back to a later date.

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The digital marketing landscape in 2019 is changing rapidly, and businesses that wish to stay ahead of the curve will need to take a good, hard look at their current marketing strategy and make some changes.

By performing a self-analysis and looking at your marketing strategies and objectives, y...

One of the most important aspects of running a small business in Raleigh is ensuring an excellent customer experience.

From the minute they enter your shop until the time they leave, the physical experience they have will not only leave a lasting impression but help further reaffirm your brand ...

Most brick-and-mortar business owners nowadays are well aware of the power of online reviews.

At one point or another, they’ve received a good—or bad—review which has most likely impacted their business one way or another.

There is a distinct correlation between positive reviews and how they a...

The Harvard Business Review estimates that the cost to acquire a single new customer is between 5 and 25 times more expensive than retaining a current one. Customer retention is a good investment.

While attracting new customers is very important, you can’t overlook retaining current ones. After...

When it comes to marketing a business, some companies will spend a good portion of their budget on digital and completely neglect printed collateral.
It’s hard to find a business nowadays that doesn’t have at least one social media profile, website, or engages in paid advertising. However, compan...

In today’s time, there is so much focus being placed on standing out on social media, which adds pressure to ensure you have great graphics. While having a great photo is important for your post, you also want to make sure that you are using a royalty free image as well. We’ve seen several lawsui...