Posted on Apr 15, 2021


When it comes time to drive traffic to their websites, many Raleigh businesses turn to the usual suspects: Social media, search engine optimization and paid online advertising.

The problem with all three of these marketing channels it that they’re highly competitive, and at the end of the day, only a handful of websites can be #1.

The competition now has to play catch-up, and if they’re in a super competitive market, that’s often an exercise in futility. Fortunately, there are several other ways to drive digital traffic to your website, and your competitors are most likely not taking advantage of them.

We’re going to look at how printed marketing materials can drive valid traffic to your company website and which ones you should audit to ensure that they contain your latest updated digital contact information.

Does your business or organization have a landing page set up on your website? If not, this is one of the first things that you should address. A landing page is different from a product page in that it specifically targets a promotion or audience.
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