Posted on Jan 15, 2020


PPC is a powerful marketing channel that can help your business drive more foot traffic through your front door.

Unlike SEO, which can take months or even years to gain traction, PPC advertising offers immediate results.

When properly optimized, paid advertising can turn into a monster of a revenue-generating machine. We’re going to look at PPC, the various channels you can advertise on, and how they can help you increase your leads and sales.

What is PPC?

PPC is an acronym for pay-per-click and a form of online marketing. Such websites as Google, Facebook, Instagram, or one of millions of other relevant online properties will then show your ad. When someone clicks that ad, you pay a small fee to Google or whatever platform you’re on. In a nutshell, when you advertise with PPC, you’re paying for immediate visits to your website.

Those who are new to PPC will often struggle to get everything dialed in. In addition to selecting the right keywords, they also have to look at the copy of their ad text and the landing page. This is why many Raleigh businesses hire a PPC marketing expert to help get them set up and running.
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